SEO

SEO is derived from the term Search Engine Optimization, which has equivalent words such as SEO or “search engine optimization”, all of which have the same meaning and can be defined as follows: SEO means website optimization for search engines. SEO (search engine optimization) does not mean cheating or manipulating search engines with unethical methods. They are created to help improve the visibility and relevance of websites in organic search results with the aim of achieving high rankings. SEO can be considered as a set of methods for strategic change of websites. This process describes the most important factors related to the page and increasing its importance in the search results page. What you really need is thorough understandings of what people want when they search, or why they want and need it. If you want to survive and invest in your business, we at NewNet will support you to find what your business needs with organic search, which one of the most profitable is marketing channels.

What are the goals of SEO?

The purpose of SEO is to help websites to get a high place in natural search results and increase the connection between pages and keywords entered by users. After SEO started its work to improve the ranking of sites in natural search results, this process required knowledge and time to implement its methods. Time is the biggest initial investment for site or page optimization.

In general, the goals of SEO can be summarized as follows:

• It has a great impact on visiting the website.
• Creates a brand.
• It will increase site traffic.
• Made the website rank better on the search engine results page.
• It will increase the sales of products.
• The best tool for advertising.

In order for the website to have a good ranking in search engines, you should pay attention to the following:

You should know how keywords react in different ways. Google Knowledge Panels that show the basics of business, such as location, phone number, rating, etc., which instills trust in your brand. Another feature of the search is that the content is directly and in accordance with the desired results. Apply SEO on different platforms, optimizing different parts of the search results. You can apply SEO methods on any other platform that the audience wants to search for and be as visible as possible. Remember to optimize for people, not for search engines. When you put people at the center of your content strategies, you will naturally be more successful in the search engines.

How do we know what people want? How do we know how people search?

Many people use Social Media for complaints; you can use it to your advantage. Maybe its customer service complaints and issues, any of which you can turn into content.

At NewNet, we spend a lot of time trading SEO tactics and ideas for mutual benefit, and this is one of the advantages of the NewNet portfolio.

There are 5 things every SEO strategist needs:

1- Mind map: Mind map is a place to create your site’s SEO strategy from bottom to top. A mind map is simply a set of branches that usually branch out from the center and move from general categories to more specific groups, and ideas become increasingly expensive.

A mind map will help you think about your plan. It’s actually a tool that helps you visualize your thinking in a way that makes it easier to synthesize and understand your ideas. They help reduce the burden your strategy places on your working memory so you can focus on thinking and brainstorming.

Using a mind map allows you to see everything at once and in a structure that works in a network-like way, it allows your brain to work for real. Our work team’s suggestion to you is to pay attention to this issue when formulating your SEO strategy.

2- Visual representation: When your strategy becomes clearer and clearer, you will need something deeper and more professional than a mind map. Everything should be clear and it should be clear which task is assigned to whom. Which tasks are followed from the beginning and by whom, which tasks are being repeated, planned and completed.

3- Understanding the company: You must know what strengths you can take advantage of to get the highest value and search engine ranking and what solutions will help you.

The most important factors that you should consider in formulating the SEO strategy of the company’s website are as follows:

1- What is the unique selling proposition of the product? 2- What is the vision of the company? 3- Is this company really hurt now? 4- How is it possible for the audience to understand marketing, high sales, etc.? Level of knowledge (meaning are you talking to people who know everything about their subject or are they looking for introductory material? How close are they to your industry and business? Are they interested? Do they read about your business or are they generally part of businesses similar to yours?

5- Accurate goals for the goal to be useful must be accurate. We at NewNet will help you set goals that are time bound and high impact.

Conclusion: Almost any SEO strategy can take advantage of these 5 elements, build them into their own framework and make them part of the way of doing things to achieve success.

*Keywords, conversion, user experience, search engine optimization; what do all these words and terms have to do with each other?

They all relate to how to attract and convert your target audience. At NewNet, with a strong Digital Marketing method, we identify the specific characteristics of your ideal customers and help you reach your goal. The more you know about your audience, the more powerful your Digital Marketing efforts will be.

Improving Alexa rank and lowering bounce rate:

Here, we tried to summarize 17 actions to reduce Bouncerate. Bounce rate reduction is actually one of the most basic and important concerns of site managers. Examining the factors that are mentioned will help you reduce the bounce rate:

1- Increasing the speed of the site: the most important factor in the bounce rate, which is of great importance, is the loading speed of the site pages. Improving the loading speed of the site improves and reduces the bounce rate. It also improves the user experience and increases the ranking of the site in Google.

2- Improving the practical experience: The second thing is to improve the practical experience in reducing the bounce rate. As a site manager, you should try to prevent the site from getting cluttered so that you can create a good user experience on your site by giving a good feeling to the users.

3- Excessive advertising: advertising must be smart. Regardless of the effectiveness of the advertisement, it can reduce the bounce rate of your site. Be careful to select and apply ads that match the topic and content of the site.

4- Correct internal link building: In short, if basic link building is done and placed in the right place, it can reduce the bounce rate of the site by 10-15%.

5- Improving the site menu: try to take the site menu seriously and think carefully before creating any link, because creating many links can even have a negative impact on your site’s SEO.   A number of duplicate links are loaded on each page, too.

6- Inserting the appropriate title: The title should be appropriate to the text you have written and should be in such a way that users can easily understand the concept and general nature of your article by reading it.

7- Producing quality and appropriate content: One of the most worrisome tasks for managers is producing quality content, which has a great impact on reducing the bounce rate. In short, low-quality content copied content, inappropriate and unrelated content have a negative impact and increase the bounce rate.

Be sure to create website articles in your career field. You are in contact with your customers and know their needs. So create articles to meet these needs. Creating useful articles for users will lead to your branding. Because they find a website that you have answered all their needs in your career field.

8- Improving website design: designing a website that is attractive and attractive is a very important and difficult task. This is very important in bounce rate. Naturally, the more beautiful the site and the way each element is arranged and placed in its proper place so that access is easier, simpler and easier, it can have a significant impact on reducing the bounce rate.

9- How users enter the site: how users enter the site in two ways, directly and from the side of search engines. Naturally, in the way of direct entry, the users of our target community are those who are already familiar with our website. These types of users are looking for new content or a specific topic. And in the second case, through search engines, users who enter Google with a specific need and enter our site through the results that are shown to the user from Google.

10- Easy access to internal search: In the Intext recipe, you will easily be able to search for your desired phrase in the content of the pages, or in the URL section, or in the title section, or any other section, this operator can search in the following ways: You will help a lot. The most important advantage that this instruction can have over other Google search instructions for people is when a person decides to see traces of internal SEO and how Google is classified in that regard.

11- Creating a mobile version of the website: it will have a very positive effect on the rank of the website in search engines. Because many users use mobile phones and tablets to search the web and the correct and appropriate display of the site on mobile and tablet makes the user stay on the site for a longer time with mobile devices, and this issue will have a very positive effect on the site’s rank.

12- The use of snippets (rich snippets and structured data) increases the readability of the site in search engines. If you have used rich snippets and structured data, you can check it in Google help Google structured data testing tool. Just enter the address of the desired page on this site to show you the snippets used on this page.

13- Backlinking: Creating links from other sites is something that should be done continuously. In fact, backlinking is the most dangerous part of SEO and site optimization, which must be done carefully. You can use forms, forums, and blogs to create backlinks to your site. Some tips on creating backlinks to the site:

• Do not focus on a specific keyword.
• Use different keywords to link to website pages.
• Use your brand name to link to the website.

Try to update your site in a specific time cycle. For example, upload new articles and news related to your career field once a week. The quality of your website’s articles and pages is very important and will have a great impact on your website’s rank in search engines.

14- The amount and volume of website content: the deeper the content of your website and the more it covers the desired position, the more positive it will be. Try to have at least 10 lines of text for your website pages and check the different aspects of the topic completely. Examining different aspects of the subject has made the user’s need to be solved just by reading your article. The more comprehensive and complete your articles are, the more impact they will have on your site’s SEO.

15- Keywords:  One of the most important tasks that must be done for SEO work is finding keywords related to the website, which should be done by SEO and used for the title of the website pages as well as content creation for the website. Just find the keywords related to your activity and use it in this way. Although the results of search optimization may not be seen quickly, but in the long run, the benefits of SEO increase the ranking of the site and increase the number of visitors. It is very important for websites to be on the first page of Google search results, especially among the first three natural results that include 58.4% of clicks.

16- The amount of use of keywords: it is not necessary to use your word or keywords on the page a lot and fill your page with keywords. The desired text should be written for the user, not for search engines. It is enough to use it once for a page and it is important that the articles and pages of your site create a good feeling in the user. If the user enters a page and the page does not respond to the user’s search, the user will not stay on the desired page and this is detrimental to the website. Therefore, the problem is to provide useful and needed information to the user.

17- Using Social Media in SEO:

1- Try to have a new post on your page every few days.

2- Encourage your customers to like your social network page.

3- Connect with your work resources through social network and work through your page.

4- Upload important news and new articles on your Social Media.

It is possible to repeatedly increase SEO by observing the following:

1- SEO and website optimization (displaying the website on the first page of Google for key terms related to the website’s activity field)

2- Google AdWords click ads (the most important of which is general Google AdWords ads, which will be displayed on the first page of Google by paying a fee to Google for the desired keywords).

3- Social Media such as Instagram, LinkedIn, etc. (Activity and advertising in Social Media)

4- Content marketing (production of high-quality content needed by website users and your customers)

5- Internet advertising (advertising on popular and relevant websites and apps)

6- Newsletter and promotional email (sending promotional email)

At NewNet, we serve you with four economic, bronze, silver, and gold packages as follows: